Photography & films · Est. Mumbai, 2017

Stories that
live beyond
the moment.

Weddings, rituals and celebrations documented with an instinct for honest emotion and cinematic rhythm.

Explore selected work

The approach

Nothing staged.
Everything felt.

We built our name by noticing what happens between the planned moments—the glance before the vows, the quiet in a crowded room, the laughter that arrives without warning.

Selected films / 01—06

A few stories,
beautifully kept.

All films on YouTube

Documentary photography / Virtiben Diksha

A ceremony
in chapters.

Portraits, processions and the quieter exchanges around a multi-day rite of passage—photographed as one unfolding human story.

Ceremonial portrait during the Virtiben Diksha project
Portrait / 01
An emotional family moment photographed in black and white
Between moments / 02
A crowd gathered during a ceremonial procession
Procession / 03
A participant bows during an outdoor ritual
Ritual / 04
Black and white photograph of a ceremonial celebration
Celebration / 05
Family members seated together during the ceremony
Family / 06

The studio

Made in Mumbai.
Carried forward.

Your Moment, My Reel was founded by photographer and filmmaker Jainam Shah in Mumbai in 2017. The studio created candid photography and cinematic films for weddings, pre-weddings, religious ceremonies and family celebrations.

Today, the archive lives on as a collection of the people, traditions and stories that shaped the work—while the same eye for detail continues in Calgary.

Mumbai, IndiaCalgary, Canada

Professional context

Beyond the
studio floor.

Alongside running Your Moment, My Reel, Jainam served as a visiting faculty member at the Indian Institute of Democratic Leadership (IIDL), sharing practical media and production knowledge with students.

The broader practice also included institutional programmes, civic events and public-facing documentary assignments—work reflected across the studio’s contemporaneous Facebook archive.

01Founder & creative leadYour Moment, My Reel · Mumbai
02Visiting facultyIndian Institute of Democratic Leadership
03Photographer & filmmakerWeddings · events · institutional programmes
Leadership guests photographed during an IIDL convocation programme
01 Leadership programme / IIDL
Black and white portrait of a speaker at an IIDL convocation
02 Public address
Wide documentary photograph of the audience and stage at an IIDL programme
03 Institutional documentation

Capabilities

01

Wedding photography

Candid and traditional coverage

02

Cinematic films

Highlights, teasers and full films

03

Pre-wedding stories

Concept, production and edit

04

Cultural celebrations

Multi-day ceremonies and events

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